Ready for your transformation?

Because She Matters provides resources and tools to the busy supermoms and superwomen of the world to help them lose the physical, mental and emotion weight holding them back from living their best, most bold, most intentional life.

For far too long, many of us women have operated under the superwoman syndrome— we take care of everyone and everything else first. We wear many different hats (roles)—we’re the mom, wife/girlfriend, employee, business owner, volunteer, the confidante…doing and giving. Before long, we look in the mirror and our cape is tattered and torn and we don’t look or feel much like superwoman.

Perhaps we are overweight, unhealthy, stressed out, depressed, carrying emotional baggage—just to name a few. And often, no one knows. We show up. We work. We serve. We execute. And we do it well.

But, when it comes to keeping that same energy for ourselves, it's lackluster. We can champion everything and everybody else. But, when it comes to taking the initiative to do some of those same things for ourselves we are...

🎯 Tired 🎯 Frustrated 🎯 Suffering from mommy guilt 🎯 Stressed out 🎯 Overwhelmed 🎯...So many different things

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And why are we this way?

Society. Society created the Superwoman Syndrome.

The Superwoman Syndrome tricked us into believing that every day we should wake up, put on our capes, and go save the world. We should be super-wife, super-mom, super-friend, super-boss, and “super” in any of the other hats/roles that we took on.

And I (just like many others) did it. I got up every day and gave everyone the best that I had. I’d wake up, cook breakfast, deliver kids, excel at work, volunteer in my community, go to church, and be there for others. I received accolades and recognition for all of my “super” work. I wore my cape like a badge of honor. It was great…until it wasn’t great anymore.​


I'm Aprill Edwards, Founder/CEO of Because She Matters. I am a survivor of the Superwoman Syndrome. You see, I was so busy giving, giving, giving to everyone else that I failed to prioritize and give to myself. And my failure to properly replenish me left me depleted. I felt low energy, run-down, overweight, and frustrated. At one point, I was even on medication for depression. I gave up on my hopes and dreams and settle for "good enough." The image/person that I saw in the mirror didn’t look or feel much like Superwoman. I had been bamboozled.

Superwoman was not my friend.

Superwoman was setting me up to live life according to everyone else’s needs and not my own. Superwoman was setting me up to be fat, frustrated, depleted, and vulnerable to end up bitter and remorseful after realizing that I spent so many years taking care of everyone else that I neglected to truly take care of myself.

So, I said no more superwoman.

Now I put myself first. I invest in myself—mentally, physically, spiritually and emotionally FIRST. I set boundaries with others. I take care of my mind; my body; my spirit. FIRST. Undeniably.

And everyone benefits. I have so much more to give because there is so much more of me to give. I’m not depleted. I’m not drained. I’m not tired. I’m not irritable. I’m not frustrated. I’m fulfilled. And now I can fulfill others. And now, through Because She Matters, I have the privilege of helping other ambitious, goal-getting women and girls lose the physical, mental, and emotional weight so they can position for more purpose, power, and prosperity.

Along this journey, we create a climate of excitement, passion, vision and focus--all key elements in attaining your goals. Many of our core programs utilize our IYP² Training Model: Into Your Power, Into Your Purpose. These fundamentals help women and girls recognize their power to achieve anything, while also discovering purpose in finding passion and excitement in life.​

There was a huge difference with Aprill that I saw from the very beginning. She was immediately engaged in the process---educating me about eating clean, meal planning and workout planning. I had never been truly educated on the process of improvement. I was so impressed that her focus is not only helping her clients lose weight/fat, but also helping that person change the WHOLE THEM---from organizing your home, getting your kids in order, etc. No one has EVER had me look in the “mirror” at the WHOLE me. Aprill showed me that once you get all the ‘other stuff’ in order, then you can focus on your ‘fit-me’ goals.

 I know I haven’t been the most compliant client, and Aprill is not afraid to let me know that. She never talks down to me---I always walk away from our conversations uplifted, BUT she does not take excuses (and trust me, I had plenty of them). She helps me to see that I have the power within me to DO THIS. I have a lot of goals in my head, but Aprill has helped me see the potential within myself to make my goals reality.

I am so glad that God has placed her in my life. Aprill is a TRUE motivation to any woman looking to improve the WHOLE HER. I just don’t know what I would do without her!"

— Andrea Collins

Health & Wellness Products

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Find your power faster. Book a coaching call with Aprill.

Private coaching is intense 1-on-1 coaching structured to accelerate results for powerful outcomes. Together we work hand-in-hand to create a custom blueprint to help you breakthrough to whatever goals and outcomes we commit to.

Learn More About Coaching With Aprill

Some of my most vulnerable and real conversations have been with you. Never has anyone been able to help me the way you have over the years, including the therapist. All of the training and food education has been wonderful, but being able to process my anger, my guilt, and my pain is priceless. Understanding that I deserve love, that I am worthy, that I am a victor not a victim. I am not that scared little girl seeking her abusers approval any longer. I've accepted that I will never get the acknowledgment or apologize that I yearned for, yet I have finally forgiven. I'm now actually able to talk about my childhood, and I've even helped a few people by simply sharing some of my story. I'm off of my depression and anxiety medications, some days still require effort to not allow the dark to swallow me, but 95% of my days are no longer filled with anger and pain. I simply came to you for physical training but God had a whole different plan!! I'm beyond blessed to be able to call you a true friend, and words cannot express how thankful I am for you.

— Alicia R.

Business Partnerships

“Lean in, speak out, have a voice in your organization, and never use the word, ‘sorry’.” 

Trish Bertuzzi, CEO, The Bridge Group Inc.

Investing in the women in your organization, particularly those on the front line who often get overlooked, is invaluable. Helping organizations understand the ROI on having mid and base level female employees who are confident, clear and able to contribute at their highest level is extremely important. Getting beyond just the typical 'skills' training and focusing on the issues and challenges that women face everyday (even outside of work) helps them become key contributors who have greater impact, add more value and become agents of positive change.

From trainings and workshops to customized programs, we provide memorable, impactful programs that shift behavior quickly and position for long-term sustainable change. Whether is employees, constituents or women who have been in adverse situations but are ready to make a comeback, we are here to help them do the work!

What others are saying...

"I have personally witnessed the power of Aprill's ability to engage an audience, not only with captivating content but real world experiences. Aprill is transparent with her journey, which makes her relatable and approachable. She's an excellent leader and mentor for women struggling to balance life's challenges, including personal topics, health, fitness, marriage and/or mommyhood. Aprill is down to earth, and as a result she is ideal to work with the youth in programs such as health and wellness, dietary choices, athletic preparation and overall self esteem."

- Monica W.

"I highly recommend Aprill Edwards for her consulting and leadership services and skills. She is an advocate for women and a health and wellness expert. Aprill is passionate about what she does, extremely knowledgeable, and a valuable resource to anyone who works with her!"

- Casandra M.

Workshops & Trainings

We developed The Purpose Academy to provide tools and training to help women and girls identify, develop and nurture the skills and gifts they possess to live with purpose and power .

The Purpose Academy utilizes tools and strategies related to self-discovery, self-esteem, self-help, self-empowerment, and self-love to shed the layers inhibiting women and girls from living their most powerful, most purposeful life.

We use a practice developed by Aprill Edwards coined IYP2 that allows women to step “Into Your Power – Into Your Purpose” by aligning 3 main elements that we apply based on structured programs that are customized to meet our clients where they are in their journey. We believe that individual success is highly predicated on how and what we think, how we feel, and what we do. Those are key elements we focus on in our coaching, workshops and programs.

Business Consulting

Looking to partner with diverse, skilled women who can help you shift your business?

Because She Matters provides consulting services to school systems, business and government agencies to accelerate growth and development and performance outcomes of constituents. 

We serve as a thought partner to help identify the organization’s needs and design a proposal that will eradicate the current challenges faced by the organization. We customize solutions based on the needs of our partners.

Ready to take life and business to the next level?

Connect with me today.